Ford Announces Measures to Achieve Long-Term Competitiveness in Europe

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21/11/2024

• The global auto industry continues to be in a period of disruption, especially in Europe, where the industry faces unprecedented competitive, regulatory, and economic headwinds
• Ford today announced plans to create a more cost-competitive structure by further reducing its European workforce by 4,000 positions, primarily in Germany and the UK, in consultation with social partners
• Ford has a proud 100-year history in Europe, and over the past four years has made significant investments to transform its operations, retrain employees and build the next generation of electrified vehicles
• Ford reiterated its call to action for the industry, governments, unions, and social partners in Europe to work together to create the conditions for a successful transition to e-mobility

COLOGNE, Germany, Nov. 20, 2024 – Ford Motor Company today announced restructuring plans to create a more cost-competitive structure and ensure the long-term sustainability and growth of its business in Europe. Of particular concern is the health of Ford’s passenger vehicle business in Europe, where the company has incurred significant losses in recent years, and where the industry shift to electrified vehicles and new competition has been highly disruptive.

The company is planning to further reduce its European workforce by 4,000 positions by the end of 2027, pending consultations with its European social partners. The planned job cuts will primarily impact operations in Germany but also the UK, with minimal reductions in other European markets.

In addition, due to the weak economic situation and lower-than-expected demand for electric cars, we are further adjusting the production program for the new Explorer and Capri. This will result in additional short-time working days at our Cologne plant in the first quarter of 2025.

“Ford has been in Europe for more than 100 years. We are proud of our new product portfolio for Europe and committed to building a thriving business in Europe for generations to come,” said Dave Johnston, Ford’s European vice president for Transformation and Partnerships. “It is critical to take difficult but decisive action to ensure Ford’s future competitiveness in Europe.”

Call to Action

The global auto industry continues to be in a period of significant disruption as it shifts to electrified mobility. The transformation is particularly intense in Europe where automakers face significant competitive and economic headwinds while also tackling a misalignment between CO2 regulations and consumer demand for electrified vehicles.

Ford recently issued an urgent call to action for industry, policymakers, trade unions, and social partners in Europe to work together for a successful industry transformation. In a letter to the German government, John Lawler, vice chairman and chief financial officer of Ford Motor Company, reiterated Ford’s commitment to Europe and to the 2035 emission targets but stressed the need for a joint commitment by all stakeholders to improving market conditions and ensuring the industry’s future success.

 “What we lack in Europe and Germany is an unmistakable, clear policy agenda to advance e-mobility, such as public investments in charging infrastructure, meaningful incentives to help consumers make the shift to electrified vehicles, improving cost competitiveness for manufacturers, and greater flexibility in meeting CO2 compliance targets,” Lawler said.

Ford remains committed to Europe. The company has made significant investments over the last four years to transform its operations in Europe, retrain employees and build the next generation of electrified vehicles. This includes a $2billion investment to transform its Cologne plant in Germany into an electric vehicle center.  

The next generation of Ford vehicles in Europe will be software-defined, offering our customers a superior digital and driving experience, with differentiated, iconic Ford design. Ford’s vision for its future European business is defined by:

• A thriving Ford Pro commercial vehicle business, where Ford has been the brand leader for the past decade and one of the leading manufacturers. We will continue to invest in this business to expand our leadership and to support our business customers in their ambition to lower emissions, improve productivity and serve their communities.  
• A successful and profitable passenger vehicle business, competing in select segments with iconic vehicles that are distinctively Ford. We will offer our customers a range of ICE, hybrid and fully electric vehicles, while meeting all European regulations.
• A modern, highly efficient industrial system, taking advantage of the latest innovation and technological advances in manufacturing, and reaching fully competitive levels of cost and quality. Ford is committed to the green transformation of our industry and doing our part to lower emissions.